One of my favourite photographers, BETTINA HOFFMANN, just had an installation up at the AGO. I think it's down now but you can see the videos on her site - the piece is called ÉMILE.

She is Canadian but I don't think of her as a Canadian artist. I really think her work is so exciting and progressive in how it straddles that line between art directed and believable. It's like Lukas Moodysson's film SHOW ME LOVE or the TV series Big Love - the art direction and casting and styling are so perfect and right and down to the detail but feel effortless and completely untouched - almost to the point of looking tasteless or devoid of aesthetic. I'm not sure how much Hoffmann "art directs" her staged portraits, but from the effort she appears to put into perfectly staging her subjects I would assume that she takes control of the mise-en-scène as well (if I may be a douche-bag and say "mise-en-scène").

I think I like her so much because her aesthetic is so much in opposition to the Canadian aesthetic of faux-awkward, tritely-contrived, flash-lit, over-styled, under-evaluated, over-appreciated photographs that we've all been over-exposed to. I mean, JIN-ME YOON'S series was great but we have to stop trying to recreate that, am I right?

Labels: ART, PHOTOGRAPHY, VIDEO

POSTED BY GRAYDON AT 6/01/2009 -

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